Your business deserves a website that works as hard as you do.
Turn Your Visitors Into Clients.
With a strategic design and automated booking system that keeps your business growing — even when you're not online.
Helping leading professionals with these problems...
Tired of websites that look nice but do nothing for your business?
Still relying on referrals instead of a predictable client pipeline?
Fed up with chasing leads and doing admin manually?
You deserve better!
You deserve A website that becomes your hardest-working employee.
Education Platform + Automated CRM:
Rachael Jade Beauty
learn.rachaeljadebeauty.co.uk
Rachael Jade Academy is a modern education business helping aspiring Nail Technicians build a flexible, fulfilling career.
Their approach goes far beyond traditional gel polish courses — students receive personal mentorship, real-world techniques, and the skills to become confident, fully booked nail artists.
Rachael’s mission is to empower her students to design a life they love — one with freedom, flexibility, and opportunities to thrive in the beauty industry.
The Challenge
Rachael was growing a highly engaged community and offering in-demand gel courses — but her systems were holding her back.- Every student enrolment and certification was handled manually
- Course delivery tools were scattered across multiple platforms
- Admin workload increased with every new signup
- Tracking student progress and support needs was difficult
- The website didn’t reflect the high-quality learning experience she delivers
She needed a professional learning platform that could scale with demand, automate repetitive tasks, and give students a smooth, supportive journey from enrolment to qualification.
The Goals
- To support growth and create a seamless learning experience, the project needed to:
- Automate enrolments, reminders, assessments and certification
- Create one platform for both live and recorded course delivery
- Improve the professional brand image across the full student journey
- Provide clear student progress tracking for personal support
- Reduce the administrative workload so the business can scale
The Solution
We designed and developed a fully integrated education and automation system that delivers courses, manages students, and handles all administration behind the scenes.
The new platform includes:
- Live + Recorded Training Delivery
- Automated Enrolment Workflows
- Smart CRM System
- Certificate Generation
- Brand-First Website Experience
- Growth-Ready Structure
Measurable Results
The new automated education platform has transformed how the academy operates and supports students:- Significant reduction in admin time — manual tasks now handled automatically
- Faster and smoother enrolment — students start learning immediately
- More confident and consistent student support through better progress tracking
- Noticeable uplift in brand professionalism and trust from prospective learners
- Stronger sales performance with clearer funnels and reduced drop-off
- Higher course completion rates due to structured, supportive learning paths
- Improved engagement from scheduled reminders and milestones
- Positive learner feedback praising the guided experience and accessible platform
Booking Platform + Automated CRM:
Reeves Retreat
www.reevesretreat.co.uk
Reeves Retreat is a luxury forest cabin experience designed for privacy, relaxation, and nature-led escapes. With one-of-a-kind cabin designs and unique features, their goal is to attract guests seeking a high-quality getaway without resort crowds.
The business needed a digital presence that reflected the elevated guest experience and encouraged more direct bookings, reducing reliance on commission-based platforms.
The Challenge
The original website didn’t convey the premium feel of the retreat or provide guests with enough confidence to book direct. Key challenges included:
- Too many enquiries still routed through third-party sites (e.g., Airbnb)
- Limited trust-building content and amenities showcase
- Manual communication and booking follow-ups
- No automation to support return stays or referral opportunities
They needed a booking experience that felt personal, secure, and aligned with their brand..
The Goals
Success meant:
- Increasing direct bookings and keeping more revenue in-house
- Reducing manual admin time per reservation
- Showcasing the luxury guest experience visually and emotionally
- Creating ongoing CRM flow to build repeat visits and referrals
The Solution
We designed a website and CRM ecosystem that enhances the full guest journey:
- Premium, spacious design
- Direct booking system
- Hospitality CRM
- Brand trust enhancement
- Future-proofed for scale
A website that looks like the getaway they’re selling — and books guests automatically.
Measurable Results
The new digital experience has delivered:
- More direct bookings across high-value dates
- Reduced admin time through automated guest communication
- Improved guest confidence — fewer questions before booking
- Additional revenue from repeat stay offers through the CRM
- Positive feedback highlighting the ease of booking and clear information
The website now does the selling, they just welcome the guests.
Video & Podcast Platform + Automated CRM:
Cally Borg
www.callyborg.com
Cally Borg is an influential UK hairstylist and educator with two complementary business models:
• A high-end home salon serving clients who value personalised attention
• A growing coaching and mentorship brand helping salon owners elevate their careersShe needed a website that represented her established reputation while setting the foundation for digital education and future coaching programmes.
The Challenge
Cally had a strong personal brand, but her online ecosystem wasn’t aligned to her evolving business:
- Her salon website focused solely on client bookings
- No dedicated structure for coaching or mentorship services
- Manual lead management limited her ability to scale
- The brand experience lacked cohesion across both audiences
- No CRM strategy to nurture coaching prospects
She needed a combined platform that could support two distinct revenue streams without compromising clarity.
The Goals
To support growth across both sides of her business:
- Present a professional, elevated brand that matches her reputation
- Separate the journeys for salon clients vs. coaching prospects
- Introduce a CRM foundation for automated nurture and offers
- Improve clarity, messaging, and conversions across services
- Prepare the platform to host future education and digital products
The Solution
We developed a refined brand and dual-path website with CRM automation at its core:
- Clear content structure
- Coaching CRM Integration
- Premium branding
- High-value pages
- Growth-ready platform
One brand — clearly serving two types of clients.
Measurable Results
The new digital experience has delivered:
- Stronger brand recognition and industry authority
- Increase in both qualified salon bookings and coaching enquiries
- Automated lead follow-up, reducing manual workload
- Improved clarity for website visitors, reducing confusion and drop-off
- Foundation in place for scalable digital education offers
The website now supports the business, Cally has already contracted us for the next two.
Fast-Launch Service Website + Lead Generation:
Lyndwood LTD
www.lyndwoodtreesurgery.co.uk
Lyndwood Tree Surgery is a growing rural arborist business focused on professional, safe, and environmentally responsible tree care.
They wanted a brand and website that felt approachable, warm, and trustworthy — without looking overly corporate.
The Challenge
The business relied primarily on word-of-mouth recommendations, and an outdated online presence wasn’t supporting growth.
Key issues included:
- No clear way to capture local enquiries online
- Inconsistent branding across marketing and van signage
- Website lacked credibility and professional presentation
- Mobile visitors had difficulty finding information and contacting the team
They needed an affordable, fast-turnaround website that could quickly increase quote requests from the right type of customers.
The Goals
Success was defined by:
- Launching a conversion-focused website quickly
- Improving trust and credibility in the local market
- Making it easy to request a quote on any device
- Showcasing safety, professionalism, and expertise
- Building a strong brand identity the team could proudly display
The Solution
We delivered a fast-launch digital upgrade that drives local enquiries:
- New Brand Identity
- Conversion-Focused Web Design
- Mobile-First Layout
- Trust-Building Content
- Lean, Efficient Build
A streamlined digital solution built for fast deployment and real-world results.
Measurable Results
- Immediate uplift in enquiry volume from local visitors
- Higher-quality leads, reducing wasted time on poor-fit jobs
- Stronger professional perception among customers and contractors
- A consistent, recognisable brand presence online and in the field
- Website that can grow as the business grows
A quick launch that made a real difference, the business looks and feels more professional.
You Deserve a Website That Works...While You’re Off the Clock
Your Website Should Do More
Imagine a website that sells for you, books appointments for you, and nurtures enquiries while you sleep. That’s what modern service businesses need — and what yours should already have.
Connect with me for 20 minutes and let me map out how to get there, no hard sell, just expert advice from someone who understands both the tech and the reality of running a business.
